Maui Shop Local Showcase: South Maui Fish Co. is a Fresh Catch

Visiting Maui and find yourself exploring sunny South Maui? You can’t miss the chance to experience the taste of truly fresh, locally caught fish at South Maui Fish Co.! Tucked inside the Aloha Open Market in Kihei, this food truck has quickly become a must-visit for both locals and travelers craving flavorful, fresh local seafood.

Adam and I have been enjoying the fresh fish from South Maui Fish Co. for years and it’s always a go-to recommendation for our clients, too! This week we stopped by on “date day” while the kids were in school… for, you know, research. Tourists and local reisdents alike lined up behind us, eager to try the fresh plates on offer. It was clear many were returning from past visits and couldn’t wait to dig in! We enjoyed a fresh poke bowl, fish plate, mac salad and fish tacos. All were packed with flavor with generous servings. The dishes are well worth the price, and remains some of the best fish we’ve tried!

The Story Behind South Maui Fish Co.

Like most business success stories, Mary and Hunter went with the ebb and flow, evolving to fit the needs of their customer base to stay fresh. Originally focused on selling raw fish fillets and poke, customer demand inspired them to add cooked items to the menu. Today, South Maui Fish Co. serves a delectable mix of options, from perfectly grilled fish to traditional poke bowls. The team make everything from scratch, including their sauces. Their signature tartar sauce is a true stand out. Crafted from a family recipe, it adds the perfect zing to what are already extremely flavorful dishes. 

Locally-Caught Fish Prepped Fresh Daily

Every bite from a South Maui Fish Co. dish is a celebration of freshness and flavor. The fish is so soft and delicious, the rice equally so. Far from bland, the flavors mingle together effortlessly and become a truly indulgent yet effortly casual vibe.

Mary and Hunter are dedicated to quality and make every element of their dishes by hand. The care they put into their food extends to every step of the process. From sourcing to preparation, South Maui Fish Co. stands out as a truly unique food truck experience.

Powered by a Dedicated Team and Community

Built on the hard work and passion, Mary and Hunter’s Maui small business employs eight dedicated team members. There are those working daily at the truck, a social media manager and two bookkeepers. This is in addition to a network of local fishermen who supply the freshest catch.

Even though challenges have come their way—especially with the loss of Lahaina Harbor—the community’s spirit keeps South Maui Fish Co. thriving. Thanks to a fleet of trailer boats, they have continued to source fish and support their hardworking team and community. The support and enthusiasm from customers mean the world to Mary, Hunter, and everyone behind the scenes, making every long day and early morning worthwhile.

South Maui Fish Co. is More Than Just a Food Truck

Beyond running a successful business, Mary and Hunter are deeply involved in the Maui community. From volunteering with the PTA to supporting Kihei Little League, they find joy in giving back and contributing to local causes. Their dedication to the community reflects the heart and spirit of their business.

Hours and Location

Planning your visit to Kihei? We recommend South Maui Fish Co. as the perfect stop after a morning at the beach or early dining option. Their hours are Monday – Saturday, 11:30 AM to 2:30 PM and 5:00 PM – 8:00 PM. They are closed on Sundays, so make sure to plan accordingly!

Your Next Maui Meal Awaits

Next time you find yourself in Kihei, treat yourself to an unforgettable meal at South Maui Fish Co. This is by far one of our favorite spots to get fresh fish on Maui. Fellow foodies, you’d be missing out if you didn’t experience the delicious plates, flavorful sides and warm aloha spirit that Mary, Hunter, and their team put into every dish. Whether you’re a seafood lover or just looking for a delicious, effortless meal, South Maui Fish Co. is sure earn your return visit.

You’ll often find us recommending this food truck to clients visiting Kihei and Wailea for their beach photoshoots. With epic eateries like this in south Maui, there’s zero excuse to arrive hangry! Hope to sea you soon!